Vividology is the thinking behind copy written to get you results

Copywriting isn't easy, there's a lot to think about. Effective copy comes from fresh ideas, sound commercial understanding and the creativity to write the messages that'll get the results you're looking for.

Ideas are the beating heart of copywriting

Really effective copywriting starts with the right ideas — facing a blank sheet of paper or screen can be a mojo-sapping, pen-withering and time-robbing experience. You've got to know what to say and what not to, make sure there's a purpose to every word you write, and come up with those killer ideas that will lift your copy above ordinary.

Inspiration, mojo, je ne sais quoi… these are the lifeblood of truly vivid copy.

Turning the BIG ideas into result-getting reality takes Understanding.