Sales copy that sells!
Have you forgotten the most important ingredient for a successful website?
A common shopping list for building a website might look something like:
- A nice new site design with a pretty logo and sharp looks — makes a good impression
- SEO — get higher search engine rankings
- More SEO — maybe even get more traffic
- A blog — this is a 'must-have', every serious website has one
- The latest, greatest gadget or gizmo — add some functionality that's bound to impress
- A pinch of accessibility and w3c standards — reach a bigger audience
So, mouth watering with the taste of success, you blend the ingredients together and then serve it up. Guaranteed success? Not a chance.
Copywriting sells
None of the ingredients in this list will sell a thing. Where's the substance? It's content your visitors want and it's effective sales copy that will turn them into customers.
For a good site you don't want to buy cheap and nasty ingredients either. Would you really be satisfied shelling out your hard-earned money without getting an effective sales ingredient, without a return? It's effective sales copy that sells.
A customer isn't just someone who buys a product or service; a customer might be someone buying into your philosophy, supporting your cause, clicking through an ad or signing-up to receive more information.
The point is you want a response. Have you tried Persuasive Copywriting?
