It's an exciting time for Peter Darbyshire over at BlueSkies Solutions with the launch of 2 new websites and I2S — innovative software for small business.

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Peter wanted a way to build on BlueSkies' reputation in the IT industry to reach new customers and get his new Insight2Sales (I2S) book-keeping software out there.

Online Copywriting created an integrated strategy pulling together the 2 websites, supporting marketing and ad copy.

As the project developed, to really give I2S the edge, business analysis skills proved invaluable in helping refine the software, producing a software manual and the full design/ build of the website.

It's been really pleasing to help shape this project, going beyond wordsmithing to apply a broad range of useful skills.

Really like the changes you have recommended, they make a lot of sense, your direction is perfect. I'm very pleased, you've done a great job.

Peter Darbyshire

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