Communication design will get you more responses

Graphic design focuses on the presentation of images and words to create a unified composition that best communicates the message.

Designing the right layout, typography and visual elements takes a deep understanding of the content, your business and your target audience.

Weapons of mass attraction

It takes substance to be beautifully effective —
arm yourself with more than eye-candy

For a successful website or marketing piece you need beautifully effective design, not just eye-candy. Attracting attention isn't even half the battle (do you get 50% response rates?) — getting a response is where the war's fought. Copywriting and graphic design are formidable allies.

Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, […] involves strategic business thinking, utilizing market research, creativity, and problem-solving.

— Wikipedia

Communication Designer

What a Communication Designer says about his Vivid Copy:

I'm really keen to get the new structure and copy up and running, it works really well and you can't fault the logic.

— Ian Cooper

If your website or marketing materials aren't designed to maximise the effectiveness of your content then, no matter how pretty, what you've got is a template — just stuffing your content into a generic design isn't what gets results.

Worse still, over-designing can reduce the effectiveness of your copy by distracting and overwhelming the reader, destroying sales funnels and flow, overshadowing calls-to-action, confusing and concealing the message…

Effective graphic design is driven by the content, helping your copy get read, clearly communicating your message and evoking a response. To ensure copy and design are in harmony we make sure optimized content is at the heart of the process, working closely with designers to deliver a unified and response-getting result.

Communication design is the driving force behind a successful Web Design.